How to Choose the Perfect Gemstone

Choosing the right gemstone for your custom jewelry piece is more than just picking a pretty color—it’s about meaning, durability, and style. Here’s what you need to know.

1. Start with the Vision

What’s the occasion? Engagement, anniversary, everyday piece, etc.

Personal style? Classic, modern, boho, vintage

Color preferences? Favorite colors, wardrobe matching, symbolic meaning

2. Know the Big Three 

Traditional Favorites: Diamond, Ruby, Sapphire, Emerald

Trendy & Unique Options: Morganite, Tanzanite, Tourmaline, Spinel, Opal

Birthstones & Personal Picks: Great for sentimental value

3. Consider the “4 Cs” (Not Just for Diamonds)

Color: More vivid = more valuable, but go with what you love

Clarity: Fewer inclusions = clearer, but many stones naturally have “character” (see salt and pepper diamonds)

Cut: Impacts sparkle and shape (round, oval, pear, cushion, heart, square, marquise)

Carat: Refers to size/weight—bigger isn’t always better, balance is key

4. Durability & Daily Wear

Hardness matters: Mohs scale helps here (10 = diamond, softer stones = more care needed)

Best for everyday: Diamond, Sapphire, Spinel

Delicate beauties: Opal, Pearl, Turquoise—gorgeous but require more thought when wearing

5. Ethical & Budget Choices

Lab-grown vs. natural: Both are real! Lab-grown is more affordable but both are stunning

Know your budget: There’s a stone for every price range—style isn’t about cost

6. Final Tips

Work with a trusted jeweler: Custom design is collaborative—ask questions and we will get you exactly what you want for the best price!

Have fun with it: Jewelry should reflect you—there are no wrong choices!

Still unsure? Book a free consultation today to see just how many great options there are to get what you want in your budget!